In thTaliah Waajide vibrant streets of Harlem, New York, a transformative force emerged from the crucible of passion and entrepreneurial spirit. Taliah Waajid, a luminary hailing from this cultural epicenter, embarked on a journey that transcends mere business success - a journey marked by a pro­found impact on the natural hair care and wellness movement. Through the lens of the World Natural Hair, Health, and Beauty Expo, Waajid's legacy unfolds as a beacon of inspiration, empowerment, and a celebration of the inherent beauty in diversity.

As the founder of the Taliah Waajid Brand, Uncle Jimmy Products Men's grooming brand, and the Kinky, Wavy, Natural Children's product line, Waajid's portfolio spans an expansive tapestry of beauty and wellness. Her journey, rooted in the rich soil of Harlem, led to the establishment of the largest pioneering show of its kind - the World Natural Hair, Health, and Beauty Expo held annually in Atlanta, Georgia.

The expo, conceived almost 25 years ago, represents the nexus where Waajid's vision coalesces with the collective yearning for confidence, tools, knowledge, direction, and opportunity. It stands as a testament to her unwavering commitment to uplifting communities, with a particular focus on the African American community. The over­arching mission is not merely to showcase products but to foster a holistic experience that transcends beauty, touching upon wellness, self-discovery, and growth.


This modest initiative has burgeoned into an annual ex­travaganza that draws tens of thousands to the Georgia International Convention Center. The expo, a two-day spectacle, is more than a convergence of haircare professionals, buyers, distributors, and consumers; it's a celebration of the diverse tapestry of natural beauty. In an era where wigs, lace fronts, sew-ins, and full frontals, known as Protective Styling, dominate the beauty land­scape, the expo assumes a pivotal role in underscoring the importance of proper hair care for the hair that grows beneath these styles. It serves as a poignant reminder for African American and multicultural women, men, and children to remain conscious of the inherent beauty in their naturally textured hair, steering clear of harmful chemicals and embracing a journey of self-love.

WNHS 2As the curtains rise on the 2024 show, attendees can anticipate navigating through an astounding 300 vendor booths, immersing themselves in a dedicated kids' cor­ner, and experiencing rejuvenating yoga workouts. The expo extends beyond the confines of beauty, offering a platform for local pop-up shop vendors to showcase today's hottest fashions. The theme for this year, 'Come Flourish With Us; encapsulates the essence of the expo, with the accompanying motto, 'Love You, Embrace You, Be You: celebrating individuality and self-expression. Mark your calendars for April 27-28, 2024, as the expo promises a sensory feast with riveting sounds from various artists, engaging barber battles, and other competitions that draw participants from diverse backgrounds. The inclusive nature of these competi­tions allows anyone to enter, with detailed sign-up processes available on the show's website.

Stay abreast of the expo's dynamic evolution by visiting the show's website and subscribing to the email list for ticket updates. In the grand tapestry of Taliah Waajid's world, the World Natural Hair, Health, and Beauty Expo is not just an event; it's a movement - a celebration of natural beauty, wellness, and the empowering embrace of self-love that resonates far beyond the confines of the convention hall. 

This article was originally published in the 2024 Winter/Spring edition of the ATL Guide by and was written by Iesha Westmoreland.

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